Fashion shops in Stockholm: The best clothing stores 2024 (2024)

Stockholm is a shopper’s paradise. From big names like H&M and Åhlens to the special little fashion boutiques that offer one-of-a-kind finds this is a stylish and trendy city that embraces its clean Scandinavian aesthetic but isn’t afraid to try something new.

Last updated: September 29, 2022

Table of Contents

If you’re visiting Stockholm and want to go beyond the big brands here are our favorite little fashion shops where you kind find that special item to add to your wardrobe.

Photo: © Grandpa

Södermalm is Stockholm’s trendiest quarter, and Grandpa is one of its trendiest shops. In addition to the hip, well-made clothing Grandpa’s offer bags, funky wooden toothbrushes, vintage, designer homewares, and a lot more. Excellent staff and the sense that you’ve discovered the coolest shop ever. They also have an outlet store in the city center.

Whyred in Sturegallerian

Their motto is ‘art, music, tailoring,’ which tells you something about just how forward this shop (and brand) is. For more than 20 years, Whyred has been helping Swedes add some zing to their wardrobes by staying true to their Scandinavian roots while adding a bit of quirky flair that feels almost British.

Photo: © Nitty Gritty

If you’re looking for unusual and exclusive clothing for men or women, Nitty Gritty is the place for you. While the shop has its fair share of pricey items, there’s a good mix of less expensive – but no less stylish – pieces, with both Swedish and international brands filling the racks.

Acne Studios at Norrmalmstorg

Back in the 90s, Acne was most known for great jeans, but since then, the brand has carefully cultivated a reputation for being one of Sweden’s most forward-thinking brands. Its flagship store in the center of the city carries Acne’s latest innovations in both menswear and women’s clothes.

Weekday on Drottninggatan in Stockholm city

The Swedish fashion brand Weekday is an urban lifestyle brand inspired by street and youth culture. Here you will find modern streetwear with a modern cut for stylish city people who want to freshen up their wardrobe with comfortable, innovative, and well-designed garments for both everyday life and parties. Here you can shop everything from simple basic items such as t-shirts and sweaters to an entire outfit. And if you’re on the hunt for a new pair of jeans, Weekday is an obvious choice. You’ll find their stores in Stockholm on the well-known shopping streets Drottninggatan and Götgatan.

OUR LEGACY at Jakobsbergsgatan

OUR LEGACY is known for taking traditional men’s styles and turning them slightly askew. With suiting, workwear, and streetwear all in the mix the clothing in this store is minimalistic yet fun. If you’re anything like Stockholm’s fashionable men, this is the place for you.

Anna Holtblad’s store on Odengatan

Timeless yet trendy, Anna Holtblad has spent the past twenty years helping to define Swedish fashion. Her signature knitwear, which has a folk-inspired aesthetic, is a particular favorite among fashionistas both in Sweden and abroad.

Filippa K on Grev Turegatan

High quality is the name of the game in this boutique, along with expert tailoring. Filippa K is known for her amazing basics, such as t-shirts and pencil skirts, but she also knows how to create a deceptively simple dress or the perfect white men’s shirt that will be a perennial favorite for years to come.

Photo: © Uniforms for the Dedicated

A dedication to Mother Earth is the name of the game for this brand, where sustainability is at the forefront but never at the cost of cutting-edge fashion for men. The designs are sleek and ooze Scandinavian cool. And the story behind the brand is almost as interesting as the clothes.

APLACE started in 2007 as a magazine for progressive Scandinavian fashion. The magazine then grew into an event for innovative designers and finally landed in a store in the mall Brunogallerian in Södermalm. Today, you can find fashion from more than 50 designers here – both famous and up-and-coming local talents. There’s also a section for second-hand clothes where you can find gems from the wardrobes of some of Sweden’s top stylists. When you enter the store, you can feel that APLACE is passionate about Scandinavian fashion and creativity, so head to Götgatan next time it’s time for a new outfit.

Do you miss a fashion store on the list? Click here!